Kumkum Bhagya Watch Online is an upcoming Indian television drama show, which premiered on April 15, 2014. It will be air on Zee TV from Monday through Friday at 9:00pm. It replaced immensely popular drama-series Pavitra Rishta moving it to the 6:30PM (IST) time period. The show is starring Shabbir Ahluwalia & Mrunal Thakur in lead roles.

Kumkum Bhagya is a passionate love story closely based on the novel ““Sense and Sensibility”” written by novelist Jane Austen. The story is about a mother and her two daughters. A statement by Ekta Kapoor about her new serial, “All I can say is that it’s a very passionate story of love…”

Kumkum Bhagya is a Passionate love story produced by Ekta Kapoor & Shobha Kapoor under the banner Balaji Telefilms that airs on Zee TV. After producing shows like Kasamh Se, Pavitra Rishta and Jodha Akbar on Zee TV, the czarina of Indian television, Ekta Kapoor is back with her another new daily soap named ‘Kumkum Bhagya‘. After producing more than 80 shows starting with the letter “K”, this show is Ekta’s first “K” production after Kya Huaa Tera Vaada that aired on Sony TV in 2012. As the letter ‘K’ is lucky to the producer Ekta Kapoor, she hopes that this show will gain good ratings on the TRP chart.[12]